U.K. Magazines KERRANG!, METAL HAMMER, CLASSIC ROCK Record Sales Increases
February 16, 2007According to BrandRepublic.com, U.K. publisher Emap's heavy rock magazine Kerrang! leapt by 12.1% in the latest ABC figures for July to December to 85,377 to record its highest-ever circulation.
The jump put Kerrang! comfortably ahead of IPC's rival weekly NME, which dropped by 4.9% to 73,008 year-on-year.
In the weekly music market, Kerrang! capitalized on the U.K. emo rock boom by rising a further 6.5% between July and December to 85,377, marking a near 20,000 rise in circulation since 2005.
Future title Classic Rock recorded a substantial rise in the mature music magazine sector, climbing 11.9% to 62,699, topping an impressive 25.3% year-on-year rise.
Heavy rock magazine, Future Publishing's Metal Hammer, was also up by 8% to 48,977 between July and December, rising 11.2% year-on-year.
Kerrang!, which celebrated its silver jubilee last year, said its success over the past two years has been partly attributable to breakthrough U.S. emo acts FALL OUT BOY and MY CHEMICAL ROMANCE, which have proved an unprecedented success with youth music fans in the UK.
Kerrang! Radio also performed well in the recent Rajar figures, garnering 1.4 million listeners a week for quarter four last year.
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